Sadie Thoma

About Sadie Thoma

I\'m a growth-focused executive who transforms market inflection points into revenue engines. I\'m currently advising companies on AI transformation, growth strategy, and go-to-market acceleration as I explore what\'s next.With nearly 15 years at Google across Sales and Marketing, and over a decade in global agency leadership, I\'ve built a career on identifying emerging opportunities and architecting strategies that drive sustainable, high-margin growth. I lead teams through transformative change with visionary direction and agile execution.At Google, I created industry-defining programs that generated billions in market value. I invented the ABCDs of YouTube (now the global creative effectiveness standard), created the Creative AI Lighthouse Program, and launched CMO AI Labs, bringing 200+ Fortune 500 companies through AI transformation and establishing Google as the leading partner for marketing in the AI era. As a key Google & YouTube spokesperson, I\'ve shaped industry narratives at Cannes Lions, Sundance, and ANA Masters, translating complex innovation into actionable strategies for small businesses and Fortune 500 leaders.In my US Ads Marketing leadership role, I drove Google\'s B2B strategy, go-to-market execution, and pivotal industry partnerships, overseeing the B2B marketing function while driving revenue growth through synchronized motions with Sales. I also launched Google\'s first sustainable marketing playbook, establishing new standards for responsible growth.Prior to Marketing, I founded and scaled Google\'s Creative Works organization, the company\'s largest creative services discipline in the Sales organization, deepening Google/YouTube\'s most strategic client and agency relationships while driving measurable business outcomes through collaboration with product and commercial teams.Before Google, I held senior client leadership roles at Ogilvy, BBDO, and Gotham, working with major B2C brands including P&G, American Express, Bank of America, and Chobani. I also helped launch the Tribeca Film Festival, building a globally recognized cultural storytelling platform.I\'m a founding member of Chief and have served on the boards of the ANA Educational Foundation and the 4As Foundation, and was Co-Chair of Google\'s Americas Sales DEI Council. I hold a B.A. in Economics from Colgate University.

Experience

1. Founding Member

   Chief

   Jan 2019 — Present · New York, NY, US

   Founding member of the private network built to drive more women into positions of power and keep them there. Engaging with executive women across industries to share insights, build connections, and advance leadership opportunities.

Education

• Colgate University

  B.A., Economics