Sadhana Shanbhag

About Sadhana Shanbhag

Forecast Advertising is a two decade old, Mumbai based, INS accredited ad agency. We have earned the reputation of a full service, integrated and trustworthy creative communication house. With an integrated model on branding, communication and media; we deliver ideas that sell your products and build their brand value over a period of time. Branding & Strategic Planning * Media Planning and Buying * Integrated Content & Design * Market Research * Interactive & e-Media * Public Relations * Direct Marketing * CRM & CSR Promotions * Green Communication * Audiovisuals * Internal / HR

Experience

1. Media Director

   Forecast

   Jan 2000 — Present

   As a Media Director at Forecast Advertising Pvt Ltd I am responsible for Integrated Media Management. From formulation of efficient and effective media plans to its implementation and evaluation. My aim is to deliver the best suited plan @ the best negotiated rate.The Integrated Media Services that my agency provides include:Media Planning: Post developing a thorough understanding of media contact with your customers & communication strategy, media plans are developed that are superior in terms of cost and advertising success rate.Media Buying: Having been in the business for nearly two decades, we are able to make the most of our long-standing relations with media firms to implement the proposed media plan the most cost effective ratesMedia Innovation: By combining message and media, we present a well synergized communication plan that\'s creative and innovative.Media Usage Report: A white paper prepared on the basis of exclusive media research findings, meant to illustrate the overall media consumption of your target audience.To know more about our media business visit -

Education

• Welingkar Institute of Management

  Diploma

  2008 — 2009

• Wilson College

  BSC

  1983 — 1986

Skills

• Marketing Communications
• Corporate Communications
• Crm
• Public Relations
• Brand Management
• Marketing Strategy
• Strategic Communications
• New Business Development
• Integrated Marketing
• Media Buying
• Strategy
• Media Planning
• Strategic Planning
• Advertising
• Marketing Management