Saday Kumar
Seo Manager @Performance.Io
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WORK HISTORY
Seo Manager @Performance.Io
Kolkata, IN
EDUCATION
Punjab Technical University
Msc IT, software
D.A.V Sr. Sec. Public school
10th & 12th, English, Hindi, Computer sc., Physics, Chemistry, Maths
Management Institute of Durgapur under West Bengal University of Technology
Bachelors Degree; B; B.S.E; B.S.E, Computer Application
SKILLS
ABOUT SADAY KUMAR
With over 12 years of dedicated experience in the dynamic field of Technical SEO, I bring a blend of creativity and technical expertise to every project. My passion lies in driving organic growth and enhancing online visibility for diverse clients.Professional ExpertiseThroughout my career, I\'ve managed and optimized online marketing efforts across various industries such as Pharma, Medical/Health, Fashion, Retail, Travel, Ecommerce, and Education. I focus on the technical nuances of websites, ensuring they are primed for optimal SEO performance, usability, and conversion rates.Core Responsibilities Conducting in-depth technical audits and delivering actionable recommendations. Developing strategic SEO roadmaps tailored to client goals. Crafting and implementing effective content strategies to boost engagement. Integrating paywall solutions for better user experience and content monetization. Executing robust link-building campaigns to enhance domain authority. Formulating and deploying targeted keyword strategies to improve search rankings.Overcoming Challenges Ensuring timely client implementation of SEO recommendations.My commitment to staying ahead of industry trends and continuously refining my strategies ensures that my clients achieve sustainable growth and success.Confidant on: Technical SEO: Technical audits, Website architecture audit, Handling Complex SEO issues, Crawling and Indexing management, Manage sitemaps & robots.txt International SEO: Multilingual/Multiregional site optimisation, Domain or URL strategy, Hreflang implementations for International Setup On-Page SEO: Keyword research, Meta data optimisation (title, description), Header tag optimisation (H1s, H2s), Image optimization (Image alt text and file names), Duplicate content optimisation and internal link optimisation. Structured Data: Auditing the existing structured data, recommendations fixes. Generating schema markups Paywall SEO: Optimising sites with paywall integration Off-Page SEO Social Media Marketing Paid Marketing: Create/setup/manage Google ads, Facebook and LinkedIn paid marketing campaigns (Ad Writing, Conversion Tracking, Bid Management)Web Analytics: Traffic analysis, reporting and recommendations that leads to actionable business insights. Tools:Screaming FrogSEMRushAhrefsGoogle Data studioGoogle AnalyticsGoogle Tag ManagerGoogle Search ConsoleBrightEdgeRaven SEO ToolWebDeveloper Chrome extensionLighthouse ToolRich Snippet testing Tool
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