Sadat Zaidi

Apac Marketing Lead Industry Coe, Consumer Packaging Goods & Life Sciences @Rockwell Automation

IN

My career narrative has evolved over time and will continue to do so. From being a Marketing Communication Executive in my first stint to making a pivot into the digital landscape, I have garnered varied experiences that have made my learning and growth journey interesting. I excel in traditional and digital marketing strategies, SEO, social media, and brand building. My approach is rooted in a deep understanding of consumer behavior and analytics, allowing me to tailor campaigns that are both creative and results-oriented. From strategy to execution, my focus is on delivering measurable growth across paid media, search, and performance content with a sharp focus on ROI.In my current role at Rockwell Automation, I will spearhead integrated marketing program execution in the Asia Pacific region for Consumer-Packaged Goods (CPG) and Life Sciences (LS). • Work closely with the AP sales and marketing teams in the target industry segments to ensure sales support of marketing events, capture sales feedback and measure main campaign performance metrics. • Collaborate with broader Global Marketing organization and AP Marketing to build integrated campaigns; including Marcom, Events, Digital, Demand Generation and other teams. • Develop Asia Pacific (AP) annual marketing plan and budget requirements as part of the Global Industry Marketing team. My expertise lies in developing strategic marketing initiatives that transcend cultural boundaries and drive global brand growth. I specialize in market entry strategies and brand positioning, using a combination of traditional and digital marketing channels to reach target audiences effectively. I\'m committed to professional development and am always exploring the latest marketing trends and technologies. I enjoy connecting with other marketing professionals, exchanging ideas, and staying at the forefront of industry innovation.

University of Cambridge

Gold for Technology Leaders Business Management, Leadership Acceleration

Indo-German Training Centre

Master of Business Administration (MBA), Marketing & Advertising

St. Aloysious School

ISC Board, Commerce

Christian College Lucknow

Bachelor of Commerce (BCom), Marketing, Accounting, Taxation, Consumer Behavior