Sadaf Nafis Siddiqui

About Sadaf Nafis Siddiqui

With a B.Sc. in Chemistry, I ventured into digital marketing and have grown into a Senior Manager, Digital Marketing, currently leading the Agency Business for New Car and Bike Dealerships at GirnarSoft (CarDekho Group). Over my career, I have developed a keen interest in digital innovation and strategy, where my analytical background complements my digital expertise in crafting data-driven, impactful marketing solutions. Since 2007, I have been dedicated to delivering tangible results across diverse industries, including ITES, FMCG, and BPO. At CarDekho Group, I oversee a substantial budget of INR 3 million, building end-to-end digital solutions that drive value for dealerships nationwide. In addition to managing paid advertising and social media campaigns, I lead brand initiatives that have positively impacted over 200 clients. My journey has involved collaborating with major companies such as EXL Service, Barclays, Admiral Solutions, and Nestlé, which has enriched my adaptability and given me insights into unique industry challenges. My ability to fuse strategic thinking with innovation has been crucial in enhancing brand stature and achieving sustained digital growth. Looking ahead, I am eager to expand my expertise in digital transformation and brand strategy. My goal is to drive forward-thinking marketing strategies that leverage emerging digital trends, ultimately helping brands navigate the evolving landscape with impactful and sustainable growth.

Experience

1. Senior Manager Digital Marketing

   CarDekho Group

   Nov 2018 — Present · Jaipur, IN

   Strategy DevelopmentDevelop and implement comprehensive digital marketing strategies.Align digital marketing strategies with the overall business goals.Campaign ManagementPlan, execute, and manage online marketing campaigns across various digital channels. Monitor and adjust campaigns based on performance analytics.Content Creation and ManagementOversee the creation of engaging and relevant content for different digital platforms.Manage content calendars to ensure timely publication and consistency.Social Media ManagementDevelop and implement social media strategies to increase brand awareness and engagement.Monitor and respond to customer interactions on social media platforms.Analytics and ReportingUse web analytics tools to track and measure the effectiveness of digital marketing campaigns.Generate regular reports on campaign performance and ROI.Budget ManagementManage the digital marketing budget to ensure efficient allocation of resources.Optimize spending across various digital channels to maximize return on investment.Market ResearchConduct market research to identify trends, customer preferences, and competitive analysis.Use insights to inform and refine marketing strategies.Team ManagementLead and mentor a team of digital marketing professionals.Collaborate with other departments (e.g, sales, product development) to ensure cohesive marketing efforts.Customer Relationship Management (CRM)Utilize CRM tools to manage and analyze customer interactions and data.Develop strategies to improve customer experience and retention.Brand ManagementEnsure consistent brand messaging across all digital channels.Develop initiatives to enhance brand loyalty and reputation.Technology UtilizationStay updated with the latest digital marketing technologies and trends.Implement new tools and platforms to improve marketing efficiency and effectiveness.

Education

• Christ Church Degree College Kanpur

  Bachelor of Science (B.Sc.), Chemistry

  1998 — 2001

• St.Aloysiu's High School

  High School, High School/Secondary Diplomas and Certificates

  1985 — 1996

• DAV Inter College

  Intermediate, English,Hindi,Chemistry,Zoology,Botany.

  1997 — 1998