Sachit Jha

About Sachit Jha

I’m a Senior SEO Strategist with 12+ years of hands-on experience driving organic growth and building high-performing teams in an ever-evolving search landscape.I work across the full SEO spectrum—technical SEO, on-page optimization, and strategic link building—for US-based and international clients across diverse industries. Alongside SEO, I also manage performance-driven Google Ads (AdWords) and Meta ad campaigns, ensuring search and paid strategies work together rather than in silos. My experience spans traditional search fundamentals as well as AI-driven discovery, including Google’s AI Overviews, Large Language Model (LLM) optimization, and Answer Engine Optimization (AEO).As search moves beyond traditional blue links, my focus is on positioning content and brands where users actually discover information today—AI-generated summaries, conversational search interfaces, and answer engines. I mentor teams on adapting to this shift by structuring content for featured snippets and AI extraction, strengthening entity-based search signals, and building topical authority that resonates with both algorithms and LLMs.My background also includes deep link analysis, digital PR, and authority-building strategies, along with designing scalable technical SEO architectures for ecommerce platforms. On the paid side, I align keyword intelligence, audience insights, and landing page optimization across SEO, Google Ads, and Meta to maximize visibility, conversions, and ROI.I lead teams in executing data-driven organic and paid strategies that deliver measurable traffic growth, revenue impact, and long-term competitive advantage in an AI-first search ecosystem.

Experience

1. Sr Seo Manager

   Rath Infotech

   Mar 2018 — Present

   Lead SEO strategy aligned with business and revenue goals across traditional search and AI-driven discovery• Optimize for AI Overviews, LLM-based search, and Answer Engine Optimization (AEO)• Build topical authority through advanced keyword research, entity mapping, and semantic SEO• Own technical SEO, including site architecture, Core Web Vitals, and crawl/indexation health• Partner with content, product, and engineering teams to embed SEO into roadmaps and execution• Mentor SEO teams on generative search, E-E-A-T, and AI-first content strategies• Track performance using GA4, Search Console, and enterprise SEO tools to drive growth• Lead digital PR and link acquisition programs to strengthen authority and visibility• Development of small SEO automations to boost team performance

Education

• Starplus computer Institute

  Dimploma in Computer Software, Programming Skill, Desktop Operating, Photoshop

  1994 — 1997

• Lalit Narayan Mithila University, Darbhanga

  Associate of Arts - AA, Arts

Skills

• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Ms-Excel
• Ppc
• Link Building
• E-Commerce
• Keyword Research
• Google Webmaster Tools
• Social Media
• Microsoft Word
• Offe Page SEO
• Online Advertising
• Google Adwords
• On Page SEO
• Sem
• SEO
• Google Mobile Analytics Certified
• Google Analytics
• Photoshop
• Ms-Word
• Dreamweaver
• Html
• Digital Marketing