Sachin Thorat
Associate Vice President Marketing @Marketsandmarkets
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WORK HISTORY
Associate Vice President Marketing @Marketsandmarkets
Pune, IN
Strategic Brand Leadership & Budget Planning: Lead the development and execution of the global marketing strategy for MarketsandMarkets, ensuring alignment with business goals across 16+ industry verticals. Manage the annual marketing budget, oversee forecasting, and allocate resources across paid, organic, and digital channels to maximize ROI.• Paid and Organic Marketing Management: Oversee multi-channel marketing programs across Google, LinkedIn, and email, as well as SEO and content initiatives, ensuring campaigns are optimized to generate high-quality leads. Establish processes for continuous improvement of channel performance and audience targeting.• Data-Driven Campaign Planning & Analytics: Implement and maintain analytics frameworks, including GA4 integration, to capture full-funnel marketing insights. Develop executive dashboards to monitor campaign performance, track ROI, and support strategic decision-making across business units.• AI-Led Marketing & Technology Integration: Drive the adoption of AI-led marketing technologies, including chatbots, predictive lead scoring, and automated campaign performance insights. Ensure integration of emerging tools to enhance efficiency, lead quality, and customer engagement.• Cross-Functional Collaboration & Team Leadership: Partner with sales, product, and research teams to align marketing initiatives with business objectives. Lead and mentor a high-performing marketing team, fostering capability development in analytics, automation, and strategic planning.
EDUCATION
MG High School
Bachelor's degree, Information Technology
Savitribai Phule Pune University
Bachelor's of Engineering, Information Technology
ABOUT SACHIN THORAT
Dynamic marketing leader with 19+ years of experience driving B2B growth, demand generation, and global brand expansion across technology, consulting, and market research sectors. I bring proven expertise in Digital Marketing, SEO/SMO, Paid Campaigns (LinkedIn, Google Ads/PPC, Facebook), Social Media Marketing, and Content/News Creation—supported by leadership in multi-channel strategy, analytics, and brand positioning.With a track record of scaling multimillion-dollar marketing budgets, I specialize in optimizing ROI through data-driven insights, GA4 integration, and AI-powered automation—consistently delivering double-digit YoY revenue growth. Recognized for successive leadership promotions and multiple awards for innovation, performance, and mentoring high-performing teams.For the past 11+ years, I have been contributing to the growth of MarketsandMarkets, where I progressed through multiple leadership roles, continuously taking on higher responsibilities and driving measurable impact in global marketing strategies.I am passionate about leveraging my global marketing expertise to shape CMO-level strategies, strengthen enterprise brand equity, and accelerate market presence.
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