Sachin Dutt Sharda
Marketing Manager @ Tata Medical | Driving Revenue Growth
- Role
- Marketing Manager at Tata Md
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sachin Dutt Sharda
Most events don’t fail because the experience was weak. They fail because nothing…
Experience
Marketing Manager
Feb 2021 — Present · Delhi, IN
Led branding and marketing strategy to build and grow Tata’s healthcare venture, second person to join the marketing team, reported to the Marketing HeadProduct launch and success• Successfully launched 9 products within 2 years, developed comprehensive launch and go-to-market plans that included market research, product positioning, target audience identification, and PR plan• Led cross-functional teams to achieve significant product success, including achieving sales targets, developing ideal customer persona to optimise the sales process• Improved sales conversion by utilizing data-driven insights to create segment-specific sales pitches and value-positioning Branding• Developed marketing assets from scratch, including positioning compass, brand identity, and guidelines• Refreshed corporate website, social media accounts and internal marketing assets to align with new business strategy• Grew LinkedIn community 11X and improved website domain rating to best in peers, to increase brand awareness in all spheres of influenceStrategy• Built strong branding synergy across all products and services by successfully transitioning the company to a Branded House strategy from a House of Brands approach• Saved 120 thousand USD in external agency fees by internally executing critical market and customer research• Developed and executed digital and off-line campaigns to increase brand awareness and sales revenueLeadership• Directly managed a team of 3 and led cross-functional teams to create and execute branding strategies• Onboarded and managed digital, creative, and PR agencies ensuring adherence to the brand\'s objectives and delivery of high-quality work within budget and timelinesAchievements• Received “CEO’s Award for Excellence” for the year 2021-22• Improved brand and marketing readiness for the product launch to 2 weeks from 3 months
Education
Indian Institute of Management Ahmedabad
PGPX, Business Administration and Management, General
2019 — 2020
IHM Pusa,New Delhi
B.Sc. in Hospitality & Hotel Administration, Strategic Planning, Facility Planning,
2008 — 2011
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