Sachin Shetty
Consumer Insights & Marketing Operations.
- Role
- Director of Marketing Operations at San Juniper Ai Infra And Innovation Labs
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sachin Shetty
Data-Driven Consumer Insights & UX Research Leader with 10+ years of experience in…
Experience
Director of Marketing Operations
San Juniper Ai Infra And Innovation Labs
Apr 2024 — Present · Mumbai, IN
Spearheaded qualitative user interviews to map pain points in feature adoption, driving a 40% increase in upsell conversions through redesigned in-app guidance and tooltips.• Analyzed freemium-to-paid conversion barriers using mixed-methods research (surveys + behavioral data), refining pricing page UX and messaging to achieve a 25% lift in subscription upgrades.• Partnered with product teams to prioritize roadmap features based on voice-of-customer (VoC) insights, resulting in a customer satisfaction (CSAT) score increase from 4.1 to 4.7/5.• Developed data-driven marketing plans, increasing brand awareness and lead conversion.
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