Sachin Chipkar

About Sachin Chipkar

A certified UX practitioner from HFI with over 20+ years of expertise, I specialize in crafting user-focused interfaces for digital and print media. Blending deep knowledge of design thinking and the software development lifecycle, I deliver intuitive solutions that align with business goals and enhance user satisfaction.With a proven track record of defining UI/UX strategies, leading high-performing teams, and mentoring talent, I foster collaboration across disciplines to drive impactful results. My experience includes developing and maintaining cohesive brand identities and robust design systems that ensure consistency, streamline workflows, and elevate user experiences.

Experience

1. Ui-ux Manager - Philips University

   Philips

   Apr 2014 — Present · Pune, IN

   Key Roles and ResponsibilitiesRequirements Analysis:Engage with clients to gather and document user requirements, forming the basis for UI/UX and development.Collaborate with instructional designers to enhance content flow and interactivity during early project stages.Design and Prototyping:Create wireframes, prototypes, and high-fidelity designs that align with user and business needs.Ensure adherence to Philips brand guidelines and oversee consistent implementation across digital products.UI/UX Design and Development:Design user-centric interfaces for eLearning platforms, websites, video infomercials, and mobile applications.Collaborate with cross-functional teams to define design guidelines, develop mockups, and conduct reviews.Manage vendor relationships to ensure quality deliverables and effective collaboration.Brand and Communication:Oversee visual branding and communication strategies, ensuring alignment with Philips\' identity.Develop visually compelling assets for marketing campaigns, presentations, and digital content.Work closely with marketing teams to ensure cohesive and impactful visual storytelling.Process Improvement:Identify and address inconsistencies in design processes and outputs.Define workflows and guidelines for consistency, scalability, and efficiency.Promote automation and conduct R&D to enhance design asset production.Team and Workflow Management:Lead cross-functional teams and manage workflows with internal and external collaborators.Address training gaps within the team, fostering a culture of growth and excellence.

Education

• Chetana's Institute of Management & Research

  Commercial Arts, Commercial and Advertising Art

  1993 — 1996

• United Business Institutes - Brussels, Belgium

  Master of Business Administration (M.B.A.), Advertising & Media

  2012 — 2013

• Human Factors International

  Certified Usability Analyst, Human Computer Interaction

  2009 — 2009

• Indian School of Business

  Master of Business Administration - MBA, Product Management

• St. John's English High School

  SSC, English

  1986 — 1993

Skills

• Information Architecture
• Graphics
• User Experience Design
• Web Applications
• Flash
• User Scenarios
• Information Design
• Wireframes
• User Experience
• Graphic Design
• Web Development
• Usability Testing
• Requirements Analysis
• Front-End
• Heuristic Evaluation
• Wireframing
• Wire Framing
• User Interface Design
• Interaction Design
• Visual Design
• User-Centered Design
• Usability
• Persona