Sachin Agarwal

About Sachin Agarwal

Strategic marketing and brand management professional with 5+ years of experience in FMCG…

Experience

1. Marketing Manager

   Vlcc Personalcare

   Nov 2022 — Present · Gurugram, IN

   Undertaking Ustraa men’s care and VLCC winter care categories for a robust plan to increase top-line revenues and improve category P&L Spearheaded new product development initiatives that contributed 5% incremental revenue, managing full life cycle from consumer insights to GTM launch, resulting in facial kit and suncare category share increase Expanded global brand presence to USA by partnering with key clients driving a cross-functional team (sales, R&D, Design) to revise products as per global standards resulting in global revenue growth of 6% Optimized marketing mix for men’s care and winter care range by deep diving in product P&L, identified non-performing SKUs, revised COGS and pricing resulting in bottom line growth Led a cross-functional team (sales, operations, design) and managed a marketing budget of over ₹5 crores for brand campaigns across retail and digital touchpoints Exceeded industry benchmarks with influencer campaigns, achieving a 23% reach (versus 20% industry average) and 1.6% engagement (versus 1.2% industry average) by targeting high-quality and relevant influencers

Education

• Indian Institute of Management, Shillong

  PGPM

  2018 — 2020

• New Era Public School - India

  Class 10

  2010 — 2011

• Jaypee University of Information Technology

  Bachelor of Technology - BTech

  2013 — 2017

• Jaypee Institute Of Information Technology

  B.Tech

  2013 — 2017

• New Era Public School - India

  Class 12

  2012 — 2013