Sachin Tyagi

About Sachin Tyagi

Experienced Trade Marketing Specialist with a demonstrated history of working in the consumer electronics industry. Skilled in Microsoft Word, Retail, QuickBooks, Microsoft Excel, and Payroll. Strong marketing professional with a Master of Business Administration (M.B.A.) focused in Marketing from Graphic Era University.

Experience

1. Trade Marketing Manager

   Sony India

   Apr 2022 — Present · Ghaziabad, IN

   Executing the responsibility for the development and performance of all programs designed to increase presence and ultimate take-away; ensuring the alignment of trade marketing plans and programs with field sales needs and marketing initiatives• Planning and implementing consumer and trade promotion activities to sustain and enhance the image of the organisation in modern trade; developing and evaluating category plans to meet profit objectives• Negotiating terms of business with channel partners covering margins, range, product displays, rentals for space & fixtures and payment terms; ensuring the timely registration of upcoming SKUs and timely payments of due invoices from Modern Trade (MT) partners• Positioning the various products among the top brands and validating the same through brand tracks and mystery shopping activities• Formulating annual trade promotion plans, including analysis of market conditions and resulting recommendations; managing trade marketing budgets, monitoring investments in trade marketing initiatives and activities• Setting up the program objectives, measuring ROI, and providing market-based insights and feedback to HQ Trade Marketing through the scorecard process; re-designing point of purchase visibility units to cater to shopper’s needs for various of segments of modern trade outlets• Analysing and reporting conditions occurring within the marketplace using syndicated data and information sourced both internally and externally; tracking and managing category-wise Annual Operating Plans (AOP) and Advertising & Promotion (A&P) plans• Providing direction, funding, and budgetary control to field sales managers in the implementation of promotional programs for retail customers; Interacting with field sales managers to develop customer specific plans based on strategic plan and budgeted funding• Evaluating performance of trade promotions, implementing remedial plans to achieve maximum impact and returns.

Education

• S.D.DEGREE COLLEGE MUZAFFARNAGAR

  B.COM., ACCOUNTS

  2005 — 2008

• Graphic Era University

  Master of Business Administration (M.B.A.), Marketing

  2009 — 2011

Skills

• Budgets
• Payroll
• Financial Analysis
• Powerpoint
• Microsoft Excel
• Marketing Strategy
• Microsoft Office
• Microsoft Word
• Inventory Management
• Social Media
• Auditing
• Accounts Payable
• Quickbooks
• Accounts Receivable
• Customer Service
• Accounting
• Vendor Management
• Retail
• Financial Reporting
• Forecasting