Sachin Singh
- Role
- Marketing Manager at YASH Technologies
- Location
- Hyderabad, IN
- LinkedIn followers
- 500 followers
About Sachin Singh
Experienced professional with a demonstrated history of working in the information…
Experience
Marketing Manager
Jul 2016 — Present
End-to-end ownership of driving GTM activities for multiple technology verticals across the organization. The marketing mix included content, video, email, social, influencer relationship, marketing automation, events, and content marketing driven by editorial planning • Collaborated with cross-functional teams to develop compelling, high-impact campaigns and ABM programs across multiple channels and generate pipeline/opportunities for Sales • Lead the analyst relations function and have established strong relationship with leading global analysts including Gartner, Forrester, ISG, Everest Group, etc. • Responsible for leading and driving best-in-class regional and service marketing strategy for YASH for developing revenue, reputation and relationship strategy for the firm, focusing on prospect acquisition, generating pipeline, and customer retention • Single point of contact for sales and pre-sales support, work closely with service line owners and sales leaders for content writing for artefacts such as presentations, sales plays, cheat-sheet, heat maps, brochures, flyers etc. • Analyzing and translating the existing customer requirements into a structure and accordingly working with project teams to design the solution frameworks • Close collaboration with sales and delivery teams in coordinating on customer reference program for increasing business growth in the account • Collaborate with the leadership teams during the strategic meetings for various organizational business planning meetings and workshops • Aligned marketing with sales to ensure demand generation campaigns and ABM programs are synchronised with sales priorities, objectives and goals • Assist solution architects across various stages of proposal and help them in business requirement gathering and scoping, transition and knowledge management frameworks etc.
Skills
- Analytics
- C++
- Project Planning
- C
- Team Management
- Strategy
- Software Project Management
- Business Planning
- Business Intelligence
- Management
- Market Research
- Business Development
- Integration
- Process Consulting
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