Sachin Rustagi

WORK HISTORY

EDUCATION

ABOUT SACHIN RUSTAGI

Digital Insurance product strategy, marketing, innovation, e-trading / e-commerce & transformation executive with 16 years of progressive experience leveraging digital strategies to drive aggressive KPIs/targets and help companies evolve during digital disruption - especially across various distribution channels, underwriting, pricing and digital portals / e-trading. Solid experience building and executing innovative digital platforms and integrated marketing campaigns spanning various industries with heavy concentration on Banking/Financial Service/Insurance (BFSI) industries (across B2B, B2C & B2B2C). Strong technical and analytical background. Passionate for startups, especially in the SaaS and Fintech/Insurtech space.Motivated by the zeal to improve lives and interconnect the 3 key pillars of successful modern business - Product, Digital and Customer Experience. Specialties: Digital transformation, building digital ecosystems/partnership, business development, campaign management, marketing automation (Pardot, Marketo, Eloqua/Oracle Marketing Cloud), paid search (SEM), organic search (SEO), affiliate marketing, web analytics, social media marketing (SMM), display & programmatic advertising, email, CRM (Salesforce, MS Dynamics), AI chat, audience development, mobile programs, website & CMS management, digital strategy, project management, insurance technology (Guidewire, Duckcreek, Vertafore), e-commerce platforms (SAP Hybris, WebSphere Commerce) and lead generation.Throughout my career, I\'ve had the opportunity to work and live in the 3 primary tech hubs of Canada: Toronto, Ottawa and Waterloo.Undergrad in Mathematics from University of Waterloo. Masters in Management Innovation from Queen\'s University (Smith School of Business).