Sachiinn Naik
Digital Marketing Specialist @Bank Of Baroda
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WORK HISTORY
Digital Marketing Specialist @Bank Of Baroda
Mumbai, IN
Planned and executed digital campaigns across Google Ads, Meta, and programmatic platforms to drive awareness and conversions for retail banking products.•Managed end-to-end paid campaigns for car loans, home loans, and fixed deposits—optimizing for cost per lead (CPL), ROI, and final disbursals.•Drove BOB World App installs through targeted campaigns using Google UAC, Meta App Ads, and audience-based segmentation.•Improved CTR and CPI through constant A/B testing of ad creatives, headlines, and call-to-actions across search and display channels.•Regularly tracked KPIs and performance dashboards to measure lead quality, engagement, and cost-efficiency.Key Achievements:•Leads generated: Increased qualified leads by 45% QoQ across car and home loan products through keyword optimization and retargeting strategy.•App Installs: Achieved over 1.3 million app installs for the BOB World App with an optimized CPI of ₹11.8, below industry benchmark.•FD & Savings Campaigns: Increased digital acquisition of savings accounts by 35% and boosted online FD bookings by 21% in 6 months
EDUCATION
ICFAI Business School - Mumbai
Pgpm, Marketing
HOLY ANGLE S HIGH SCHOOL
School, School
Kj Somaiya
Bachelor's degree, Information Technology
ABOUT SACHIINN NAIK
With over 12 years of expertise, I specialize in crafting successful digital marketing strategies that drive results. My core strengths lie in SEM & SEO, product promotion, brand visibility, lead generation, email and affiliate marketing, and keyword optimization. Having worked extensively in competitive analysis, content strategy, and online traffic monitoring, I have a proven track record of enhancing brand awareness and user engagement. Proficient in digital marketing, operations, project and team management, vendor relations, and business development, I excel in creating innovative business solutions. I’m passionate about driving growth through new market offerings, digital products, and strategic negotiations. My leadership and collaborative approach empower teams to achieve goals and deliver measurable success for brands. Let’s connect and explore how I can help your business thrive in today’s competitive digital landscape.
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