Sacha Weinberg

About Sacha Weinberg

I love surprising and delighting customers, exceeding their expectations and fulfilling on need users they didn\'t even know they have. I am a digital brand marketeer, a creative innovator, a strategist, and a general manager whose approach is rooted in customer insights and data. I have 20 years experience in companies including Amazon, Starbucks, Nike, Mattel, and Disney as well as founding two of my own startup businesses. I have directly led teams of up to 45 and have led internal innovation projects and processes impacting global employees. I have worked in global, US, and international roles and have experience in the industries of technology, food and beverage, sports and fitness, fashion, apparel, footwear, toys, and entertainment with sports, TV and movies. I have a proven track record of exceeding against business objectives. I bring an entrepreneurial spirit and intellectual curiosity about life and creating a better future. I support companies and products that makes our world a better place and have a positive impact on our global environment. Strengths include: • Consumer-centric global brand strategy including vision setting, defining OKRs, and building a brand from scratch• Integrated marketing and innovative product launch developing features, creating roadmaps and GTM strategies• Team leader guiding individuals for development and growth• Skilled influencer and collaborator with key stakeholders including product engineers, UX designers, research and analytics, creative, operations and sales to ship products on time• Leveraging consumer insights data and analytics to test, learn, iterate, and launch• Revolutionizing digital customer experiences from concept idealization to shipping• Bringing to life break through experiential marketing and events in brick and mortar as well as digitally• Human centered design (HCD) thinking tools and techniques including leading design sprints• Implementing agile methodology and ceremonies• Analytical problem solving, business strategy and planning• Creative storytelling leveraging the power of culture to elevate a brand• Marketing on e-commerce, social media, CRM, and online marketing to drive acquisition and retention of customers• Creative development and branding• Managing internal and external agencies and vendors• Budget and financial management to efficiently drive results• Bilingual communication (Spanish/English)s••••••••@gmail.com

Experience

1. Senior Vice President of Brand Marketing and Strategy

   Nielsen

   Sep 2025 — Present

   Lead Nielsen’s global brand marketing strategy, collaborating with leaders to enhance brand identity -Oversee brand marketing, content, social media, web, design, and events teams to modernize Nielsen\'s narrative. Leverage Nielsen’s data and insights to drive a cohesive content strategy and creative product rollouts

Education

• Tecnológico de Monterrey

  Masters in Marketing

• University of California, Berkeley

  BA, Major: Sociology Minors: Urban Studies, Spanish

• Pepperdine Graziadio Business School

  Master of Business Administration (M.B.A.), International Business

Skills

• Customer Satisfaction
• Project Management
• Retail
• Management
• Customer Insight
• Brand Development
• Competitive Analysis
• Creative Direction
• Product Management
• Sales
• Product Development
• Market Research
• Social Media
• Market Planning
• Digital Marketing
• Leadership
• Marketing Communications
• Integrated Marketing
• Event Planning
• Strategy
• E-Commerce
• Marketing
• Product Marketing
• Social Networking
• Brand Awareness
• Social Media Marketing
• Marketing Management
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Event Management
• Digital Strategy
• Collateral
• Consumer Products
• Public Relations
• Strategic Planning
• Online Marketing