Sacha Mlynek
Senior Global Marketing Manager Content & Creative @Hitachi High-Tech Analytical Science
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WORK HISTORY
Senior Global Marketing Manager Content & Creative @Hitachi High-Tech Analytical Science
Set and led global content strategy across a multi-million-pound product portfolio in regulated sectors including automotive, electronics, and recycling− Directed go-to-market (GTM) campaigns across EMEA, APAC, and Americas for multiple product launches, accelerating ramp-up and market adoption− Generated 22% of total sales pipeline in FY24 through marketing-sourced leads, improving inbound volume and lead quality year-on-year− Owned global budgets, aligning investment with commercial priorities and optimising spend for maximum ROI− Developed brand positioning and content strategy across whitepapers, videos, case studies, and digital assets to drive demand and support revenue goals− Translated complex technical capabilities into clear customer narratives and differentiated value propositions across key segments− Collaborated with Product and Sales to refine ICPs, align messaging, and enable ABM-style outreach across regional teams− Defined and optimised campaign KPIs (CPL, CTR, conversion), using insights to refine targeting, creative, and channel mix− Delivered strategic impact in high-growth, fast-paced environments while balancing planning, execution, and cross-functional leadership
EDUCATION
OCAD University
Bachelor of Arts (B.A.), Drawing and Painting
SKILLS
ABOUT SACHA MLYNEK
Strategic B2B marketing leader with global experience in product marketing, content strategy, and brand development across tech, energy, and mobility sectors. Proven track record in driving revenue through go-to-market (GTM) strategy, integrated campaigns, and cross-functional leadership.Skilled in demand generation, product launches, digital marketing, campaign management, sales enablement, and marketing operations. Experienced in team leadership, and aligning marketing strategy with business growth objectives.
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