Sacelia Rose-Marie Orsini
Global Social Media Manager @Unique Vacations, Inc.
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WORK HISTORY
Global Social Media Manager @Unique Vacations, Inc.
Manages all social media platform strategies for multiple social platforms (Instagram, Facebook, Pinterest, Twitter, Tik Tok, LinkedIn) for Sandals Resorts, Beaches Resorts, Weddings, Fowl Cay and YourJamaicanVillas. • Manage the creation, planning, and execution of successful social media and influencer campaigns. • Oversees social media agencies based in the UK, global vendors and partners. • Leads the execution of social media programs from start to finish, leveraging internal support and driving collaboration with PR, marketing and brand teams. • Ensures global alignment between Sandals Resorts International (Jamaica), Honduras, LATAM and Grenada social media and community management teams. • Responsible for managing a team of 3 social media specialists and 77+ content creators annually. • Leads production teams of 8+ quarterly to create content from start to finish - pre-production, production, post-production. • Prepares monthly paid and sentiment reports. • Managing content calendars from ideation to creation, review and approval, to publishing. • Develop social distribution plans for Sandals Resorts and Beaches Resorts including but not limited to demand generation alignment, PR events, company announcements, live-streaming to social channels, live-tweeting, reporting, analysis. • Coaching and direct reports involvement. • Assists in overseeing yearly social media budget and SOW’s.
EDUCATION
The Bridal Society
Certificate , Wedding Planning
Florida International University
Bachelors of Science, Hospitality and Tourism Management
Ocean County College
Associate of Science (A.S.), Business Administration and Management, General
Florida International University
Master's degree, Marketing
ABOUT SACELIA ROSE-MARIE ORSINI
M.S. in Marketing graduate from Florida International University! Experienced…
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