Sabyasachi Roy

About Sabyasachi Roy

Results-driven Business Operations, Quality, and Digital Transformation professional with…

Experience

1. Subject Matter Expert (Qa -onsite Google)

   Cognizant

   Sep 2022 — Present · Hyderabad, IN

   Ad evaluation and classification: Evaluating and classifying different types of ad data to ensure itis correctly targeted and complies with Google\'s quality standards- Quality assurance: Conducting rigorous testing of new and existing Google Ads features,identifying and reporting bugs, and providing feedback to product managers- Customer support escalation: Serving as a subject matter expert for support agents, handlingescalated, time-sensitive issues, and troubleshooting complex problems for high-spending clients- Performance monitoring: Analyzing large datasets to identify performance trends, provideactionable insights to clients, and suggest opportunities for improvement- Data analysis and reporting: Setting up data visualizations and using analytics to deliverperformance insights to clients and internal teams- Process improvement: Contributing to refining SOPs and QA frameworks, collaborating withcross-functional teams, and implementing best practices that enhance efficiency and clientsatisfaction- Automation & Projects: Contributed to the setup of automation tools and process-related projects,reducing manual effort, improving QA turnaround time, and driving operational scalability.

Education

• National Institute of Information Technology

  Advanced certificate in web applications

• Wigan & Leigh College (India) Ltd.

  Post Graduate Diploma In Business Management

  2010 — 2012

• NSHM College of Management and Technology

  Diploma in Hotel Management

  2003 — 2006

• G.D.Lang Institution (Gobinda Das Lang Institution)

  10+2

  2001 — 2003

Skills

• Corporate Branding
• Corporate Communications
• Strategy
• Google Adwords
• Mobile Applications
• Google Analytics
• Teamwork
• Team Management
• Pricing Strategy
• Marketing Research
• Customer Service
• Online Reputation Management
• Online Advertising
• Market Research
• Pricing
• Mobile Marketing
• Digital Marketing
• Brand Management
• Marketing Strategy
• Online Marketing Analysis
• Social Media Marketing
• Search Engine Optimisation
• Ppc Bid Management
• Business Planning
• Facebook Marketing
• Management
• Team Building
• Online Marketing
• Trade Shows
• Crm
• Team Leadership
• Competitive Analysis
• Multi-Media Marketing Campaigns
• Marketing
• Project Planning
• Ppc
• Blog Marketing
• Website Administration