Sabrina Young
Principal & Creative Director @Teal Creative Studio
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WORK HISTORY
Principal & Creative Director @Teal Creative Studio
London, ON, CA
I lead strategic design initiatives, creating custom brand identities, large-format displays, illustrations, iconography, and print/digital collateral tailored to client goals. With experience managing multiple creative projects across industries such as automotive, financial, and pharmaceutical, I ensure consistency, impact, and strategic alignment in every deliverable.I develop scalable design systems that merge strategy, research, and creativity — driving measurable business growth for clients. Beyond design execution, I partner with brands to provide long-term creative solutions, maintaining quality and cohesion throughout every stage of their growth.Passionate about inclusive design, I offer digital document accessibility training for designers, ensuring AODA compliance across highly creative materials. I advocate for accessibility-first design, aligning work with WCAG standards to create seamless, user-centered experiences. By integrating data-driven strategies and user-focused insights, I craft designs that not only capture attention but also enhance engagement and functionality.
EDUCATION
Fanshawe College
Multi Media Design & Production Diploma
Fanshawe College
Graphic Design Advanced Diploma
Sir Winston Churchill Collegiate
Ontario Secondary School Diploma
SKILLS
ABOUT SABRINA YOUNG
As an Associate Manager, Graphic Design at Canada Life, I led a team of 8 talented designers who created engaging and consistent brand materials for various campaigns, initiatives, and events. I have over 19 years of industry experience, including 4 years of providing creative direction and over a decade of delivering art direction on user-centric design projects. I am passionate about creating accessible and inclusive design solutions that enhance the user experience and meet the WCAG 2.1 standards. I have obtained multiple certifications in accessible PDF creation and conducted training sessions for various teams on brand standards, digital document accessibility, and CMS design. I am also a Certified RGD and an award-winning multidisciplinary designer who brings a unique analytical and strategic perspective to my work. My goal is to empower my team and my clients with innovative and effective design solutions that meet their needs and objectives.Key achievement highlights: Ranked #1 on the RGD’s Top 10 Most Popular Webinars of 2022 – Presented ‘Navigating accessibility implementations in the corporate world’ as part of the ‘In-House Perspectives: Making the Shift to Accessible Design Practices’ webinar in February 2022. Championed the integration of accessible design practices for digital documents across Canada Life’s Individual Customer division – Expanding from 4.5% of documents created in 2018 were optimized to meet the Accessibility for Ontarians with Disabilities Act (AODA) to 100% of documents in 2023 created with accessibility in mind. Spearheaded the enhancement of internal digital document accessibility remediation within Creative Services at Canada Life – Increasing it from 25% at EOY 2021 to 94% throughout 2023. Resulting in a momentous reduction in vendor expenses required for compliance with the AODA. Optimized a digital advisor platform, enabling advisors to personalize Canada Life client marketing materials through a customized Content Management System – Achieved significant results in the first year (2022), implementing 40 project adaptations which generated 530 personalized pieces. Effectively streamlined design resources and reduced time spent on repetitive tasks. Implemented automated design processes to enhance efficiencies by creating InDesign and Illustrator project templates, action sequences, and scripting – Achieved a significant reduction of approx. 40% of time spent on tedious tasks per project. Improved brand consistency, facilitated creative innovation, and streamlined accessibility workflows.
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