Sabrina Signorelli

About Sabrina Signorelli

With over seven years of experience in digital marketing, design, and brand development, I’ve learned how to bridge the gap between storytelling and measurable success. After beginning my career in a traditional advertising agency, I moved into a pivotal role at a luxury beauty and fragrance distributor. I was responsible for elevating brands by optimizing CRM, implementing data-driven campaigns, and managing cross-channel marketing. This work was crucial in demonstrating how design and strategy work together to enhance the customer experience and deliver results. Today, I’m the owner of Viral Canvas LLC, a freelance design and marketing agency dedicated to helping brands create, share, and repeat their success. From CRM management and content creation to paid advertising, strategy, and full website redesigns, I help businesses build their voice, strengthen their presence, and grow through intentional, impactful marketing. In addition, I serve as the Marketing Manager at Wallington Plumbing Supply, where I oversee day-to-day marketing touchpoints, manage brand initiatives, and handle trade show and event deliverables across 5 northern NJ locations. This role allows me to merge hands-on creativity with big-picture strategy while ensuring every campaign, asset, and message contributes to long-term brand growth. I’m an extremely motivated marketer who thrives in fast-paced environments and loves turning creative ideas into campaigns that convert. Let\'s Connect!

Experience

1. Marketing Manager

   Wallington Plumbing Supply

   Nov 2025 — Present · Fairfield, NJ, US

   Gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer profile properties - Execute result-driven solutions for brands to increase metric performance - Refine the brand DNA and establish stricter guidelines to ensure consistency and impact across all future design and marketing communications- Spearhead the complete setup, implementation, and operations of Klaviyo for email marketing and SMS integrations with the e-commerce website- Attend and synthesize findings from daily webinars and industry conferences to continuously optimize marketing and e-commerce performance and strategy- Track key communication metrics, analytics, and SEO to determine campaign effectiveness- End-to-end production of printed event materials, including invitations, posters, brochures, and trade show merchandise- Directed and executed on-site photoshoots and video capture for content creation, performing subsequent post-production editing and retouching to ensure assets were optimized for cross-channel marketing deployment- Continuously reviewed strategy effectiveness to ensure and maximize Return on Investment (ROI) for all digital marketing solutions- Maintained strict adherence to compliance protocols and privacy regulations (e.g, CAN-SPAM, Quiet Hours) for all email, SMS, and web tracking communications, actively collaborating with legal counsel to ensure policy alignment and good standing

Education

• Moravian University

  Bachelor's Degree, Graphic and Interactive Design

  2013 — 2017

Skills

• Gmail
• Microsoft Office
• Sales
• Adobe Flash
• Adobe Illustrator
• Art History
• Adobe Creative Suite
• Customer Service
• Communication
• Photoshop
• Graphic Arts
• Public Speaking
• Research
• Acrylic Painting
• Microsoft Powerpoint
• Social Networking
• Child Development
• Microsoft Excel
• Powerpoint
• Adobe Acrobat
• Computer Animation
• Freelance Graphics
• Illustrator
• Microsoft Word
• Team Leadership
• Animation
• Teaching
• 2d Graphics
• Time Management
• Graphics
• Painting
• Social Media
• Teamwork
• Art
• Event Planning
• Modern Art
• Photography
• Graphic Design
• Preschool
• Leadership