Sabrina S.
Brand Building | Influencer Marketing | B2C & BTL Campaigns | On-ground Promotions | School Activation Programs | New Product Development | Marketing Strategy & Execution | FMCG
- Role
- Senior Brand Executive at Rentokil PCI
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sabrina S.
Marketing & BTL Specialist | 4+ Years • Consistent growth delivery: 100%…
Experience
Senior Brand Executive
Mar 2024 — Present · Mumbai, IN
Retail Growth: Worked on Pest Seal Aerosol Spray Secondary Retail Scheme, achieving double sales growth in Q3 2024.• Market Development: Drove business growth in November 2024 through PCI-branded Diwali gifting for PCI consumer product range.• Product Development: Launched 15 skus of Agri Biocontrol (2025), Termiseal Herbal Wood Preservative 500 ml and 1 L skus and revamped packaging for Roban Rat cake 25 g and 100 g, Roban CB 500 g and Experto Anti- Mosquito Racquet (2024) • BTL & Retail Branding: Implemented 174-store branding (Monsoon 2024) and Mumbai CHS activations (Q4 2024 - Q1 2025).• Exhibitions: Managed IPCA Nepal (2025), Medicall Expo held in Delhi and Chennai (2024 and 2025) and Indian Horti Expo (2025) for industry engagement.• Brand Revamp: Rebranding of 16 agricultural biopesticide SKUs for better brand appeal and market positioning (2025).
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