Sabrina Bello Sandberg

About Sabrina Bello Sandberg

Retail real estate leader with 20+ years of driving extensive topline results in omnichannel retail by leveraging a breadth of experience - leasing, marketing, operations - commercial real estate, tech and consumer goods. Ex-Samuels & Associates (developer/landlord), PUMA, Carlsberg and Ogilvy & Mather. Truly thrive by defining the unchartered path with lean resources. Core Competencies: ºUS + Canada tenant & landlord retail real estate experience; adept at platform-creation (pipeline growth from store one) and optimization of large retail portfolio ºRetail merchandising strategy development for neighborhoods, ground-up and stable assets; place making for all consumers/tenants and day parts and sourcing tenants to fulfill those needsºReal estate portfolio management/optimization (renewals, amendments, dispositions, acquisitions, including via bankruptcy)ºReal estate market and site selection strategy; deep experience in major suburban, urban and emerging markets across the US.ºReal estate end-to-end deal negotiation and executionºImpactful cross-collabrationg with Store Development (design, builds), legal, finance, store operations ºGlobal consumer goods marketing expertise (shopper Insights, retail brand alignment, retail trends) ºOmnichannel fluencyºStrong financial acumen (P&L development, design and construction budgets)ºExtensive landlord and broker network and management unlocking local insights and insider opportunitiesºCross-cultural work experience (US & EU); dual citizen.ºStart-up savvy; adept in small and large organizations; growth and maintenance/optimization rolesºExtensive C-suite and investor management (data-backed influence)

Experience

1. Associate Director of Retail Real Estate

   Wayfair

   Jan 2021 — Present · Boston, MA, US

   US + Canada retail real estate lead for Wayfair\'s physical retail omnichannel program across brand portfolio: Wayfair, Wayfair Outlets, Perigold, AllModern, Joss & Main and Birch Lane. Developed real estate platform from inception through to current growth.

Education

• Stonehill College

  Bachelor of Science

• Boston University

  Commercial Real Estate Certificate

Skills

• Advertising
• Distributor Management
• Account Management
• Marketing Management
• Manage Client Relationships
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Management
• Footwear
• Entrepreneurship
• Strategy Development
• Brand Development
• Budgeting
• Integrated Marketing
• Marketing Communications
• Public Relations
• Leadership
• Social Media Marketing
• Social Media
• Fmcg
• Marketing
• Business Planning
• Strategy
• E-Commerce
• Consumer Insights
• Customer Insight
• Retail
• Event Management
• Global Experience
• Digital Marketing
• Global Marketing