Sabrina Paparella

About Sabrina Paparella

SEO strategy and AI discovery leader with over a decade of experience in print and digital, and a passion for the written word. Hybrid creative and analytical skillset bringing editorial know-how to the world of SEO, including AI-powered search experiences (AEO/GEO). Experience optimizing content for large language models and generative search platforms, including Google AI Overviews and Google AI Mode, ChatGPT, and Perplexity. Strategizing search-driven content with an emphasis on the human reader and data-driven results.

Experience

1. Lead Seo Manager

   GoodRx

   Dec 2023 — Present · Santa Monica, CA, US

   Facilitate SEO strategy for GoodRx Health, focusing on traffic growth to long-form, editorial content.• Develop generative engine optimization (GEO/AEO) strategies to increase visibility in AI-powered search experiences, including Google AI Overviews (AIOs) and Google AI Mode, ChatGPT, and Perplexity.• Oversee content brief production for new articles, aligning SEO insights with editorial priorities to deliver reader-focused value.• Lead monthly updates for evergreen content, recommending optimizations to improve search performance and relevance.• Manage SEO contractors, providing training, setting deadlines, and reviewing deliverables for quality and accuracy.• Utilize SEO tools including Google Analytics, Search Console, Screaming Frog, SEMrush, Botify, and ZipTie to monitor organic performance, site health, and AI search prominence.• Spearhead content strategy for Google Discover, advising editorial teams on headline structure and topic selection to maximize visibility and engagement.• Collaborate with editorial teams weekly to vet content pitches and offer SEO recommendations.• Support site pruning efforts by identifying redirect and noindex opportunities.• Advise on site taxonomy to help Product and Editorial teams understand search and user experience implications.• Communicate shifts in the SEO landscape, including developments in AI-driven search, to help internal teams stay ahead of industry changes.

Education

• Claremont Graduate University

  Master of Arts (M.A.), English Language and Literature

  2012 — 2014

• University of California, Riverside

  Bachelor of Arts (B.A.), English Language and Literature

  2008 — 2011

Skills

• Google Docs
• Blogging
• Copy Editing
• Google Adwords
• Web Content
• Editing
• Editorial
• Search Engine Optimization (SEO)
• Publishing
• Creative Writing
• SEO
• Content Development
• Proofreading
• Writing
• Project Management
• Copywriting