Sabrina N.
JuiceBabe Founder/Owner | Brand Strategist | MBA
- Role
- Co-founder Head of Brand at Juicebabe
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Sabrina N.
I lead brand, marketing, partnerships, and community for a functional beverage that’s…
Experience
Co-founder Head of Brand
Jan 2019 — Present · Dallas-Fort Worth, TX, US
Launch and operated a profitable brick and motor, b2b healthy packaged food and beverage, and catering brand. Assumed active role in all operations including company leadership, brand development, social media marketing, accounting, hiring and project management. • Spearheaded acquisition of struggling restaurant and transformation into a new holistic concept and approach combining health and beauty in smoothies. Analyzed restaurant’s historical data to identify highest margin items (healthier options), developed new menu and branding to target affluent customer segment, redesigned floorplan, acquired capital equipment / furnishing and developed a new organizational structure. • Developed and honed an in-store and online brand strategy by crafting logos, menus, social media marketing • Implemented a strong team from scratch and operations manager to execute day to day operations; resulted in increased efficiency and sales• Evaluate options available for progressive movements in the business and recommended upgrades to business plan; flow of operations allows for higher customer satisfaction • Developed a branding strategy for marketing to new prospective clients; resulted in increased awareness via social media and in generating higher foot traffic
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