Sabrina Sullivan
Founder @By By Foresight
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WORK HISTORY
Founder @By By Foresight
Calgary, AB, CA
on applied strategic foresight to create a future of choice over a future of constraint - by + by equips individuals and organization with the foresight, tools, and strategies to confidently navigate your future, ensuring that they\'re not just reactive, but proactively shaping their tomorrow.
EDUCATION
University of Michigan - Stephen M. Ross School of Business
MBA, Strategy
University of Michigan - School of Natural Resources and Environment
MS, Sustainable Systems
University of Calgary
Bachelor of Commerce, Marketing
SKILLS
ABOUT SABRINA SULLIVAN
Sabrina Sullivan has dedicated her career to helping organizations anticipate change, navigate uncertainty, and build strategies that drive impact. As a corporate futurist and strategist, she has worked across industries—including finance, education, consumer goods, technology, and social enterprise—helping leaders reimagine the future and take action with confidence.With leadership roles at Deloitte, Ford Motor Company, and Foresight Factory, Sabrina has played a critical role in designing innovation and foresight programs, leading transformation initiatives, and mentoring high-growth ventures. She is the founder of by+by foresight, where she collaborates with organizations including Fortune 500s, startups and institutions like the University of Michigan and UT-Austin to help cultivate and embed foresight into decision-making.Sabrina is also the co-creator of Leaders for Humanity, an interactive game that provokes fresh thinking about leadership in an unpredictable world. Whether advising executives, shaping new business models, or investing in purpose-led ventures, her work is driven by a belief that leadership must evolve—and that foresight is the key to unlocking what’s next.Specialties: Scenario Planning, Intrapreneurship, Social Media / Intelligence, Design Thinking, Complex Systems, Systems Thinking, Foresight, Innovation, Strategy, Sustainability Strategy, Corporate Sustainability
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