Sabrina Medellin

About Sabrina Medellin

What I do best: • Digital Marketing • Project Management • Social Media…

Experience

1. Digital Marketing Manager

   Crisis Text Line

   Aug 2022 — Present

   Manage media planning and media buying. • Lead digital rollout of MarCom brand campaigns. • Manage and optimize the Crisis Text Line website for SEO. • Manage and execute acquisition campaigns across owned and paid digital channels. • Develop a growth strategy, analyze acquisition funnels and texter/volunteer flows for each channel. • Dive into the data to understand which channels are helping us reach more people with our service. • Lead digital executions for Crisis Text Line’s English and Spanish digital channels (website, SEM, SEO, social). • Build digital distribution strategies that strategically reach communities that need support with our service to build a more equitable mental health landscape.

Education

• St.Margaret's Secondary School

  GCE O-Level Certificate

  2007 — 2009

• University of North Texas

  Bachelor of Business Administration (BBA), Marketing

  2011 — 2015

• Edward S. Marcus High School

  High School Diploma

  2010 — 2011

Skills

• Crm
• Content Marketing
• Powerpoint
• Advertising
• Presentation Design
• Microsoft Office
• Salesforce.com Administration
• Portrait Photography
• Corporate Branding
• Event Coordination
• Social Media Marketing
• Marketing Communications
• Public Speaking
• Fine Art
• Teamwork
• Cold Calling
• Marketing
• Community Engagement
• Photography
• Google Adwords
• Digital Photography
• Digital Marketing
• Social Media
• Customer Service
• Lightroom
• Logo Design
• Brochures
• Visual Arts
• Project Management
• Design
• Management
• Microsoft Excel
• Marketing Strategy
• Marketing Research
• Social Media Communications
• Technical Writing
• Marketing Management
• Teaching
• Email Marketing
• Leadership