Sabrina Lu
Associate Managing Consultant @Mastercard
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WORK HISTORY
Associate Managing Consultant @Mastercard
Toronto, ON, CA
EDUCATION
University of Toronto - Rotman School of Management
Bachelor of Commerce - BCom, Management Specialist (Marketing and Finance Focuses), Economics Minor
ABOUT SABRINA LU
Welcome to my LinkedIn Profile. I\'m Sabrina, a digital marker with 4 years of expertise managingcross-platform campaigns on Meta, Google, TikTok, Spotify, Pinterest,LinkedIn, Reddit, and various other paid platforms. My expertise goes beyond campaign execution—it\'s rooted in building trend-driven brand strategies, defining customer personas, leading creative analysis and testing, conducting data analysis, and optimizing budget allocation across platforms. I\'ve helped clients in retail, e-commerce, insurance, automotive, and crypto industries reach their unique marketing goals with tailored, data-informed solutions. I’m constantly exploring new ways to optimize marketing strategies in today’s AI-driven landscape—automating time-consuming tasks to free up space for what truly drives impact: bold, creative ideas that help brands stand out.Let’s connect—especially to chat about paid media strategy, the evolving digital AI landscape, or emerging trends in media.
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