Sabrina Amado

Product Marketing Specialist @International Air Transport Association (IATA)

Montreal, QC, CA

Responsible for creating and coordinating campaigns through various marketing activities.• Developing marketing strategies in collaboration with Marketing and Product Managers.• Analyzing sales and customer data to gain insights and measure ROI (using tools such as Google Analytics and XLOOKUP).• Coordinating digital marketing campaigns in collaboration with the Digital Marketing Team.• Collaborating with internal stakeholders, creative agencies, copywriters, and videographers to develop marketing materials.• Building communication plans, presentations, campaign reports, and creative briefs.• Updating product pages on the IATA website (Episerver). Additionally, creating landing pages on Lead Pages or the IATA/IATAN website.• Creating promotional emails for forum events, such as AirportIS Forum, CargoIS Forum, etc.• Developing targeted email campaigns through marketing automation (Pardot/Salesforce).• Identifying appropriate sourcing and marketing levers to create top-of-funnel demand and effectively attract prospects.•Products Portfolio:Business Intelligence Solutions: DDS, AirportIS, Global Agency Pro, CargoIS, WATS, Pax Forecast, MarketIS, Monthly StatisticsAirline, Airport and Security OCS: ID Card, IATAN, AVSEC Insight, PAX Insight, GDP

Concordia University

AACSB Accredited - Bachelor of Commerce - BCom

Concordia University

AACSB Accredited - Bachelor of Commerce - BCom

Deutsche Schule Montevideo - Colegio y Liceo Alemán de Montevideo

Social Science and Humanities