Sabrina Alcobendas
Marketing and Communications Executive, B2B Tech/Software Marketing
- Role
- Vice President of Sales and Marketing at LCPtracker, Inc.
- Location
- Irvine, CA, US
- LinkedIn followers
- 500 followers
About Sabrina Alcobendas
Seasoned professional with extensive experience in business-to-business marketingComprehensive background in campaign development/execution, new product development and digital marketingHighly adept at directing and executing event-driven marketing programsProven team leader with strong interpersonal skills and cross-functional team management expertise
Experience
Vice President of Sales and Marketing
Jan 2018 — Present
Develop and implement the overall marketing strategy aligned with the company\'s business goals and objectives | Build, mentor, and lead a high-performing marketing team, fostering a culture of collaboration and creativity | Oversee the development and maintenance of a strong brand identity and positioning in the market | Drive the digital marketing strategy, including SEO, SEM, social media, email marketing, and content marketing | Develop and execute strategies to enhance client engagement and loyalty, including overseeing the planning and execution of events that engage clients and users
Education
Cal State Fullerton, College of Business and Economics
Master of Business Administration (MBA), Business Administration and Management, General
California State University-Dominguez Hills
Bachelor of Science (BS), Marketing
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