Sabrina Williams

Experience

1. Head of Global Communications

   The DDC Group

   Apr 2025 — Present

   As a key member of the Marketing & Communications team, I am responsible for shaping and executing the company’s global communication strategy, ensuring alignment with The DDC Group\'s brand values, business objectives, and corporate reputation. I drive external messaging, media relations, executive visibility, crisis communications, and reputation management, playing a critical role in enhancing The DDC Group\'s presence and influence across global markets.I act as a trusted advisor to senior leadership, developing compelling narratives that resonate with diverse audiences, including media, industry influencers, and stakeholders. With a proactive and strategic approach, I ensure consistency in messaging, manage risk effectively and enhance the company’s global brand positioning.I thrive in a fast-paced, dynamic environment and possess the ability to navigate complex issues with discretion, agility, and foresight. Collaborating closely with marketing, capabilities/operations, and leadership teams, I help drive the company’s reputation forward and amplify its voice in key global conversations.My primary duties include- Global Communications Strategy & Execution- Media Relations & Public Engagement- Executive Communications & Thought Leadership- Crisis & Reputation Management- Public Affairs & Industry Engagement- Content, Messaging & Brand Storytelling- Cross-Functional Collaboration & Leadership

Education

• Auburn University

  Bachelor of Arts - BA, Public Relations

  2013 — 2018