Sabrina Saboya

WORK HISTORY

EDUCATION

ABOUT SABRINA SABOYA

As an American with Brazilian heritage who lived across five countries and three continents including the US, Argentina, Costa Rica, Greece, and Canada, I do not feel confined to one culture. This rich, multicultural upbringing sparked my curiosity as to how individuals think, behave, and interact with one another; the fundamental concepts of psychology and sociology increasingly became an area of interest to me. How does business play a role? Courses in Data Analysis in Psychology, Behavior Modification, and Sociology of Organizations provided me with a lens to view social psychology from a business perspective, enabling me to apply my psychological and sociological training in new ways and integrate it with interdisciplinary research. I\'ve completed an Advanced Marketing Certificate, studying Consumer Insights – Quantitative Research, Brand Management, Maximizing Customer Lifetime Value, Copywriting that Sells, Multimedia Storytelling, Digital Strategy & Marketing Management, and Statistics. As a Business Operations and Marketing Intern at The Coca-Cola Company I. Built management presentations for brands Sprite, Fanta, and Schweppes, focused on brand purpose, positioning, consumer recruitment, growth targets, and performance tracking metrics. Contributed to the development of the marketing brief for the Coca-Cola 2023 Christmas campaign by arranging campaign objectives and execution activities in a structured format using Excel. Tracked prices across supermarkets to examine how promotional and discount activities impacted consumer behavior and decision-making. The goal was to identify the most effective marketing strategies for boosting sales performance. As an Analytics and Insights Intern at Alma Advertising Agency I. Co-led and motivated a group of 9 interns to research and analyze consumer behavior and develop creative advertisements focused on the Afro-Latino audience in the US for Marshalls retailer. Researched and offered insights and strategic support for clients such as McCafé, explored health trends for Trulicity, and sought potential partnerships for Coors Light. If you are interested in someone who possesses a keen aptitude for quick learning and brings diverse and fresh perspectives to the table, I look forward to your message.