Sabrina S.

Experience

1. Head of Marketing - North America

   Aesop

   Jul 2023 — Present · NY, US

   Champion the strategic planning and execution of Aesop North America’s marketing initiatives, ensuring alignment with global strategies to increase brand awareness, enhance brand consistency and gain market share in region. Forge and nurture strategic cultural and brand partnerships, significantly elevating brand visibility, recruiting new customers, and solidifying Aesop’s reputation in the realms of arts, design, and architecture.Direct a high-performing team of 15 across diverse functions, including brand marketing, digital media, communications, advocacy & influence, and visual merchandising, fostering a culture of innovation and collaboration.Enhance visual merchandising strategies in North America, invigorating in-store experiences and leveraging regional content creators to amplify brand awareness and drive traffic to retail locations and aesop.com.Successfully launched three new products in 2024, propelling Aesop North America to achieve the highest regional growth globally (October YTD 2024), surpassing all other markets.Executed an award-winning launch for Aesop\'s latest fragrance, utilizing a comprehensive and innovative 360 marketing plan that results in an impressive +30% growth in the fragrance category.Preserve and nurture Aesop’s core values of people and planet by promoting internal initiatives, fostering a strong team culture, and collaborating with vendors to ensure adherence to our B Corp commitments and maintaining low environmental impact.

Education

• ECC School of Languages - Bangkok Thailand

  CELTA Certificate

  2005 — 2005

• UNSW

  International Relations and Affairs

  2003 — 2003

• Tufts University

  BA, International Relations and Affairs

  2001 — 2005

• Columbia Business School

  Master of Business Administration (MBA), Brand Management

  2014 — 2016