Sabrina Marshall
Director of Product Marketing @TaxSlayer
Signup · Get unlimited contacts
WORK HISTORY
Director of Product Marketing @TaxSlayer
Augusta, GA, US
Grew our marketing attributed pipeline leads 95%+ over 5 years by optimizing our MarTech stack, developing a CRO program, and scaling our budgets accordingly-Increased our marketing budget for our B2B product 900% over 5 years through continuous refinement of our MQL to SQL funnel. The first major increase since the product’s inception in 1994-Increased 20••••25 season pipeline leads by 65% and sales by 36% by delivering qualified leads at scale-Reduced the cost of our Annual User Seminar by 87% in one year by directing a strategy to migrate our in-person event to a virtual webinar. This migration also resulted in higher user registrations and engagement-Contributed to meeting and exceeding 91% retention goal through building customer lifecycles, automating user events, and developing successful digital marketing campaigns on a limited budget-Led the product’s knowledge base migration to Zendesk, ensuring our SEO rankings were not negatively impacted, mitigating the anticipated risk of decreasing our organic keyword rankings which resulted in increasing our YoY SEO traffic by 40%
EDUCATION
Augusta University
Bachelor of Arts, Communications-Public Relations
ABOUT SABRINA MARSHALL
I am a marketing leader, strategy, and growth architect. I use my ability to translate complex data, optimize marketing funnels, implement marketing automation, drive demand generation, and discern high-impact creative assets to help businesses build revenue-driving B2B, B2C, and B2B2C campaigns. This empowers teams to align their efforts, enhance customer experiences, and drive long-term brand success. I do this because I believe the best marketing blends data and creativity to create meaningful connections that fuel both business growth and customer loyalty.If you’re a marketing or operations leader, you might be navigating:An over-reliance on one or two channels to drive LTV Overspending on ad creative while underfunding distributionHesitancy about growing market share as a challenger brand due to market saturationUncertainty about AI\'s impact growth instead of leveraging it for competitive advantageInconsistencies across marketing, sales, and product messaging that lack a unified user experience due to poor project management Data integrity-making decisions off bad information and/or dated CRM recordsWith over 15 years of experience leading product and digital marketing strategies, I\'ve executed high-impact initiatives that delivered: Exponential increases in market share, revenue, and retention A 900% budget increase for our B2B product over five years A MarTech and CRM optimization strategy, attributing 95%+ of pipeline leads to marketing Scalable offline growth through trade shows, events, and strategic partnerships An overhaul of our customer lifecycle, measuring performance and impact throughoutWhat is my formula for success? Bridging offline and online marketing, building attribution models for sustainable growth Unifying teams across the company to reach and exceed company goals in a competitive industry Knowing good, effective marketing creative when I see it Leveraging data to tell compelling stories and optimizing campaigns aggressivelyI currently oversee our go-to-market strategy and build marketing campaigns for constant optimization. I specialize in cross-functional leadership and RevOps to unify teams across product, sales, marketing, customer growth, support, UI/UX, and operations, to deliver measurable, scalable growth at a fast pace, driven by bold ideas and a willingness to challenge convention.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.