Sabrina J.
Digital Insights and Analytics Manager, Ecommerce and Marketing @West Marine
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WORK HISTORY
Digital Insights and Analytics Manager, Ecommerce and Marketing @West Marine
Fort Lauderdale, FL, US
Industry: Marine and eCommerceProvide insights and collaborate with marketing, email, merchandise, UX and IT teams to keep improving eCommerce performance. Work with leadership to establish eCommerce KPI.2. Provide analytics for the marketing team to understand campaign performance and how users engaged/converted on our website. Analyze acquisition efficiency and ROAS.3. Partner with merchandise to run web promotions. Provide discount/promo suggestions. Review event performance in engagement, conversions,and omni channel impact. Cooperate with the UX team to review and improve site engagement, page performance, user journey and conversions. Analyze email conversion funnel from email engagement to web conversion.6. Build up reports and dashboards, covering marketing channels, web performance, sales, fulfillment, merchandise and customers, etc. Team up with IT team on site tagging, tracking, custom events and troubleshooting.
EDUCATION
Guangxi University
Bachelor of Science, Economics Management
ABOUT SABRINA J.
Digital and growth-focused business professional with 15+ years of experience spanning…
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