Sabrina Ford
Associate Director Media @Publicis Groupe
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WORK HISTORY
Associate Director Media @Publicis Groupe
Created, optimized & implemented AI solutions as member of the paid media strategic AI task force, saving hundreds of analyst hours and improving campaign accuracy and efficiency across all paid media\'s multi-million-dollar client accounts- Manage the strategic components of integrated paid media campaigns across international beverage, medical, consumer goods, telecommunications and financial brands- Process, client, and internal team management of Paid Social -Primary contact day-to-day for client communications and analytics reporting- Spearhead the development of program strategies and analyses for clients (e.g, target audience recommendation, geographic targeting, timing/scheduling strategy)- Create media strategies and oversee the translation of these strategies into final media recommendations-Conduct performance forecasting, budgeting process, and allocation with client and internal stakeholders- Foster relationships with internal teams and external teams while managing multiple client stakeholders- Keep clients in highly regulated industries compliant with all local, national, and international lawsAnalyzed large data sets, aiding in the development of stronger SEM campaigns that resulted in a 70% increase in channel performance- Took over and led the reporting process for Bread Financial, significantly decreasing time spent from 3 months to 15 days- Led the development of AI integrations Ad Scripts for Google and Bing, aiding in the prevention of budget overspends on all Razorfish accounts Partnered with additional members of the media and analytics teams to develop monthly Looker Studio reports, ensuring proper daily, weekly, and monthly spend goals are reached while also having the ability to improve pacing efforts, resulting in 0 human-based overspends since joining the team- Partnered with larger RZF search team to develop and implement Performance Max Scripts, allowing for deeper reporting of “walled garden” campaigns within Google Ads
EDUCATION
Eastern Michigan University
Studied Political Science and Marketing, Marketing
Eastern Michigan University
Bachelors of Science, Marketing & Political Science (Data Analysis)
ABOUT SABRINA FORD
I\'ve personally managed more than 8 Figures in Ad Spend for some of America\'s largest companies - Experienced SEM Planner with a demonstrated history of grabbing great results at lower costs:(ex. Increasing CRT +78% while lowering CPC -18% all while increasing impression share +18% in the same campaign).My goal is to continue developing and utilizing the top digital marketing strategies in the world to attain results once thought impossible by my clients.
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