Sabrina Bohr

WORK HISTORY

EDUCATION

ABOUT SABRINA BOHR

I led the global Customer Marketing & Advocacy function across EMEA, North America and APJ, where I combined strategy with hands-on execution to deliver real business impact. I love to build strong relationships with customers, partners and colleagues because I believe trust & collaboration are the foundation for growth. At the same time I never lose sight of company goals like revenue, pipeline and customer loyalty. I enjoy connecting people and turning ideas into results, and I see myself as a team player who brings energy, openness and accountability into every project. Key Achievements:* Scaled the global Customer and Partner Ambassador Program by 219% and onboarded 400+ new advocates across NA, EMEA and APJ * Turned flagship brands such as Lufthansa Technik, Airbus, Telefónica, Phoenix Pharma, Hitachi Rail, Smart Dubai, and Fraport into loyal advocates through tailored engagement programs and executive collaboration *Partnered with user groups & advisory boards, organizing and moderating international meetings, strengthening relationships, amplifying the voice of customer leaders, and driving advocacy and growth across EMEA * Executed & planned corporate events, roadshows, advisory boards, national & international user groups, directly contributing to pipeline growth and sales alignment * Owned content strategy across blogs, case studies, newsletters, win announcements and videos, growing the portfolio by 40% in two years and expanding visibility in industries such as banking, manufacturing, retail and public sector * Built & managed a global tech community that drove 40% of website traffic and delivered 20% year-over-year engagement, connecting members across industries and regions * Launched flagship initiatives like “We Love Our Customers” and the C-level series “Connecting Minds,” elevating engagement and positioning leadership as trusted voices * Boosted willingness-to-recommend to 83% on Gartner Peer Insights by executing an awareness campaign that generated 505+ reviews * Supported C-level communications for investor relations, earnings calls * Drove joint partner marketing initiatives with AWS, SAP and Microsoft, creating co-branded campaigns, success stories and events that amplified brand reach and accelerated deal cycles Skills & Mindset: Customer Advocacy · Strategic Events · GTM & ABM · Partner Marketing · Content Strategy · Customer Journeys · Sales Enablement · Pipeline Growth · Open Communication · Hands-On Leadership · Team Collaboration · Multilingual Engagement (EN/DE/FR)