Sabrina Becker

Marketing Manager & Brand Ambassador @GEA Group

I am currently responsible for managing marketing activities within Dairy, Oil & Gas and Energy and within the various Services GEA can offer to its customers, but I also have experience in Marine, Environment and projects of administrative departments, e.g. Quality Management.My tasks include:• Design of customer journeys and engaging tools for the respective touch points• Creation target group-specific campaigns and content• Development of content strategies and tools for highly technical, not self-explanatory products • Interface and moderator between sales, product management and external agencies and service providers, including time management and performance monitoringAs Brand Ambassador, I represent an important interface between our business unit(s) and the corporate Brand Stewardship Team.My tasks include:• Monitoring of compliance with design specifications of the GEA brand• Assistance with questions about guidelines and templates; increase understanding and accurate implementation• Moderation and initiation of necessary extensions of the given guidelines (\"freedom within the framework\")• (Co-)Development of new templates and guidelines• Collaboration with Corporate Brand Stewardship, diverse departments, marketing colleagues worldwide and various service providersThe tools I use on a daily basis:• Adobe Creative Cloud Applications, especially InDesign, Photoshop, Illustrator, Acrobat• Microsoft 365 Business Applications, especially PowerPoint, Word, Teams• Web CMS tools (Tridion)• CRM tools (SAP C4C and Marketing Cloud)