Sabine Eriksen

Director Reader Revenue (Marketing & Sales) @Handelsblatt Media Group

Dusseldorf, DE

As Director Reader Revenue, I lead the strategic growth and optimization of Handelsblatt Media Group’s subscription business across B2C and B2B segments. My responsibilities cover the full reader revenue value chain — from brand strategy and acquisition to retention and win-back. I lead four dedicated teams across brand, performance, CRM marketing, and B2B sales, fostering a culture of collaboration, data-driven decision-making, and customer-centric innovation. Together, we strengthen the brand and marketing strategy for Handelsblatt and WirtschaftsWoche, continuously enhancing both brands’ market position and audience engagement.

University of Sunderland

BA (Hons) Management, Business and Administration

Euro Business College Hamburg

International Administration and Management Diploma, Economics and Foreign Languages