Fantac Cissé

Digital Editor (2015 Present) @Business Wire

Région de Paris, FR

For 9 years, I have been supporting Business Wire’s international clients in the multi-channel distribution of multimedia content. I manage the full editorial process, from SEO writing and optimization to visual and video adaptation for specific target markets.Missions & achievements- Managed and distributed international press releases for major accounts (Thales, Idemia, etc.)- Advised clients on multimedia strategy: adapting content formats (text, visuals, video) to audiences and regions- Optimized SEO (H1/H2 structure, keywords, internal linking) to maximize visibility- Coordinated editorial workflows with client communication teams and internal graphic designers- Contributed to creative brainstorming for multimedia press release design (images, videos, infographics)- Ensured quality control and on-time international distribution.Key skills: editorial strategy, SEO, intercultural communication, multimedia project management, brand storytelling.