Sabina Masova

WORK HISTORY

EDUCATION

ABOUT SABINA MASOVA

What does marketing have in common with farming? The mindset to achieve success. Just like farming, in marketing, there is no instant miracle grow that will take you right from seed to fruit. You have to be dedicated, patient, and attentive, planning for the long term and looking at things from a big picture perspective.When I was little growing up on my family’s farm, I was handed the responsibility to plant my first crop. I had no idea what was in store for me, or if it would even come out of the ground. A few weeks and a lot of patience later, my imagination came to fruition. Farming is not what I chose to pursue in life. Still, its invaluable lessons in work ethic, taking full responsibility for all aspects of the growth process, and putting care and devotion into everything I do is what makes me. I’m a doer and self-starter who truly enjoys building something from the ground up. With this in mind and a passion for technology and innovation, I joined an AI startup with a mission to change the face of an industry. Ever since then, I can’t get enough. I am convinced that advances in technology can make for a more connected, and more importantly, better global community. And I want to be part of that every step of the way. I am driven by the challenge of creatively and strategically building brand awareness, developing growth marketing strategies and go-to-market plans for new, game-changing products while achieving measurable objectives – from generating leads and acquiring customers to increasing revenue. I thrive within fast-paced entrepreneurial environments that require agile thinking and a result-oriented mindset. I am most proud that I’ve had the chance to work with and learn from a talented and diverse group of people across three different countries, increased the interest in our solution by 65 % YoY, and lead cross-functional and product marketing initiatives to acquire new users and strengthen the existing user community. I believe that today’s successful growth marketing strategy requires having the right combination of user experience, out-of-box thinking, performance marketing, content marketing, brand strategy, and creative campaign execution informed by consumer insights and marketing analytics. Specialties: Strategic Planning, Marketing Strategy, Digital Marketing, Product Marketing, B2B Marketing, Brand Development, Demand Generation, CRM / Marketing Automation, Email Marketing, SEO/SEM/Social Media, Cross-functional Team Leadership, Strategic Partnership, Market Research, Competitive Analysis