Sabgun Walia
User Acquisition | Performance Marketing
- Role
- Marketing Manager at ITC Hotels Limited
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sabgun Walia
With over 7 years of versatile experience in Digital Marketing, I have successfully managed multifaceted user acquisition channels including Affiliate Marketing, Facebook Ads, SEM, and third-party media inventories. I specialize in devising and executing both branding and performance-driven campaigns, delivering measurable results through collaborations with top-tier agencies and affiliate networks.My expertise lies in media planning and developing targeted acquisition and retention strategies that drive user engagement and growth. I excel in creating and managing customized campaigns utilizing performance-based models such as CPI, CPC, CPV, CPS, and CPL, tailored to diverse audiences and platforms. A data-driven approach underpins my work, ensuring each initiative delivers optimized performance and strategic alignment.Proficient in leveraging analytics tools such as Google Analytics, Appsflyer, Adjust, and Branch.io, I meticulously monitor, track, and optimize campaigns to achieve excellence. Known for my detail-oriented and methodical work ethic, I thrive in dynamic, fast-paced environments that demand precision, creativity, and strategic foresight.An MBA graduate with a specialization in International Business & Marketing from IMED, Bharti Vidyapeeth University, Pune, my academic background complements my professional experience. Together, they empower me to craft impactful marketing solutions that align with organizational objectives, enhancing both brand equity and ROI.
Experience
Marketing Manager
Aug 2022 — Present · Gurugram, IN
Education
Guru Nanak Public School
Class X
2007 — 2008
IMED, BVDU (Distance Learning)
MBA, Marketing Management
2014 — 2016
Bharati Vidyapeeth
Master of Business Administration (M.B.A.), International Business/Trade/Commerce
2014 — 2016
Guru Nanak Public School
Class XII
2009 — 2010
Delhi University
Bachelor of Commerce (B.Com.), Business/Commerce, General
2010 — 2013
Skills
- Leadership
- Microsoft Office
- Sales
- Management
- Training
- Microsoft Word
- Photoshop
- Research
- Powerpoint
- Microsoft Excel
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