Sabetha Lafontant
Digital Experience & Marketing Optimization
- Role
- Communications Optimization Specialist at NextEra Energy, Inc.
- Location
- West Palm Beach, FL, US
- LinkedIn followers
- 500 followers
About Sabetha Lafontant
A results-oriented strategist with a multifaceted background in marketing, sales, and…
Experience
Communications Optimization Specialist
Apr 2025 — Present · Juno Beach, FL, US
Drives cross-functional communication strategies that align with executive initiatives and business goals. Develops and executes high-impact campaigns that strengthen employee engagement and support internal education priorities. Manages complex projects, including crisis response, with precision and accountability. Leverages data and audience insights to optimize messaging, track performance, and deliver measurable results. Identifies process inefficiencies and produces strategic recommendations to streamline workflows and elevate communication effectiveness across the organization.
Education
UMass Boston
Bachelor of Arts - BA, Political Science and Government
2014 — 2018
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