Sabera K.

About Sabera K.

Integrated marketing communications, digital and data strategist. I\'m passionate about using core consumer truths to drive business and brand decisions. My double Masters degrees from 2 countries, and 16+ years of work experience on the agency, client and Big 5 consulting side in India and the US, have equipped me to be a strong advertising and marketing team leader. My experience spans:1PD led data strategyDigital Audience strategyIntegrated Marketing Communications PlanningDigital Campaigns and Paid Media planningCampaign testing and measurementDigital Content strategy and content partnershipsInfluencer engagementBudget planning and management Organizational Digital Marketing capability developmentAgile Project Management and Sprint PlanningOwned platforms (websites and apps) developmentAgile project management

Experience

1. Client Partner - Data Transformation

   WPP Media

   Nov 2024 — Present · Mumbai, IN

Education

• University of Mumbai

  Bachelors in Commerce, Business Management

• St. Xavier's College

  Post Graduate Diploma in Advertising & Marketing, Advertising & Marketing

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  MBA, Marketing Communications

  2006 — 2008

• University of St. Thomas - Opus College of Business

  MBC, Interactive Marketing & Branding focus

  2011 — 2013

Skills

• Creative Strategy
• Marketing Communications
• Social Analytics
• Online Marketing
• Advertising Strategy
• Interactive Marketing
• Digital Strategy
• Digital Marketing
• Strategic Communications
• Social Media
• Media Planning
• Media Evaluation
• Management
• Client Service
• Integrated Marketing
• Advertising Campaign Management
• Marketing
• Strategy
• Content Marketing
• Online Advertising
• Search Engine Optimization (SEO)
• Social Media Measurement
• Social Media Marketing
• Social Media Analysis
• Advertising
• Analytics
• Marketing Strategy
• Media Buying
• Data Presentation
• Market Analysis