Sabeel Ahmad

About Sabeel Ahmad

Graduated in 2021 with a Bachelor of Engineering in Computer Engineering from Netaji Subhas Institute of Technology, I am currently a Software Development Engineer 2 at Amazon. My role focuses on building innovative multimodal solutions for Amazon\'s AI shopping assistant Rufus.At Amazon, I contributed to the development of the Rufus LLM shopping assistant, designing features like Visual QA and integrating it with Amazon Bedrock for enhanced product recommendations. I also played a key role in creating an experimental feature to improve customer product discovery using search signals. My work is aimed at enhancing user experiences and facilitating seamless GenAI-driven shopping journeys.

Experience

1. Software Development Engineer 2

   Amazon

   Feb 2025 — Present · London, GB

   Visual QA for Rufus (Amazon\'s LLM shopping assistant), enabling 5k+ daily image uploads via presigned URLs; integrated prompts with Amazon Bedrock for product recommendations and wishlist extraction; architected for extensibility to support document uploads- Integrated Rufus into Amazon Lens Live using deeplinking to trigger Rufus with full Lens context; built prewarmed Related Questions and Taglines pipeline using product corpus data for prompt context, generating structured XML responses from Rufus LLM- Worked on an experimental feature that generates trending collection of products for customers based on their search signals whereby customers could explore products on Amazon quicker and add them to their carts or save for later whilst also shopping for similar products- Worked on expansion of Rufus Multimodal Solutions to marketplaces in EU and IN.

Education

• Netaji Subhas Institute of Technology

  Bachelor of Engineering - BE, Computer Engineering

  2017 — 2021