Sabeeha Dhillon

About Sabeeha Dhillon

Most high-level leaders aren’t afraid of the camera; they are afraid of the stranger looking back at them in the mirror.In an industry of mass-produced content and \'performing\' for algorithms, the most valuable currency you have is Presence. Yet, most visionaries are exhausted by the \'audition\'. They’ve built successful brands on top of self-abandonment, and now their marketing feels hollow.I am a Creative Director who works at the intersection of Identity Mentorship and Cinematic Film/Photo.I don’t just capture how you look; I facilitate the process of you returning to your Artistic Truth so you can be felt by your audience, not just seen.What I do:Identity Mentorship: Stripping away the \'performance\' to find the lived truth.Cinematic Brand Storytelling: High-end photo and film that feels like art, not an ad.Creative Direction: Developing a visual language that matches your internal evolution.Your life is the art. Your truth is the medium. Stop performing and start leading.

Experience

1. Director of Operations

   Platinum Associates Inc

   Mar 2014 — Present · Irvine, CA, US

   I\'ve leveraged my operational expertise to drive marketing content strategies, enhancing brand visibility and market reach. I collaborate with manufacturers to customize CRM tools, optimize distribution channel sales performance, and meet sales goals for our manufacturing and supplier partners. I prepare Tableau dashboards for B2C lead generation, improving our sales analysis. Additionally, I\'m a technical POC to key stakeholders daily by assisting with quotes, pricing negotiations, and NDAs, ensuring smooth business transactions.Key Contributions: Customer Relationships: Fostered strong partnerships with major customer accounts and suppliers, including Micron, AMD, ASUS, and Cirrus, driving increased sales volume annually. Analytical Thinking: Designed Salesforce dashboards to streamline daily processes, thereby enhancing team collaboration and realizing a 20% increase in annual profits. Product Development: Conducted market research to pinpoint new business opportunities, promoting the creation of innovative product lines and revenue streams. Customer Satisfaction: Guided creation of customer service initiatives, elevating customer retention through tailored experiences. Project Administration: Established workflow systems to strengthen project management and reporting for sales teams across various suppliers, resulting in optimized order processing and fulfillment operations. Sales Strategy Optimization: Networked with key stakeholders, including marketing and product development teams, to align sales strategies with market trends and customer needs, boosting competitive positioning. Business Development: Spearheaded revenue growth across three key districts, including San Diego, LA, and Orange County, leveraging strategic account management to unlock new opportunities for business expansion. Forecasting & Strategic Planning: Improved sales forecasting accuracy by 25% through the implementation of a sales performance monitoring system.

Education

• Whittier College

  Bachelor's degree

  2009 — 2013