Sabarinathan Padmanaban
Product Marketing I Cloud consultant I SEO Analyst I Google Analytics
- Role
- Digital Marketing Specialist at Tata Consultancy Services
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Sabarinathan Padmanaban
Business Analyst with 4+ years of experience driving digital transformation initiatives…
Experience
Digital Marketing Specialist
Dec 2021 — Present · Bengaluru, IN
B2B SaaS product Marketing: Lead B2B marketing strategy for SaaS product,focusing on customer acquisition, retention, and alignment with sales goals- Content Creation & Brand Awareness: Create and execute content strategies thatamplify brand presence and engage target audiences across various digitalplatforms-Lead Generation (End-to-End): Spearhead lead generation initiatives across bothonline and offline marketing channels. Run digital campaigns (includingprogrammatic ads, in-display ads, and social media campaigns) using platforms likeMarketo and Google Ads to drive traffic, generate leads, and nurture prospectsthrough the sales funnel-Social Media Management: Manage company’s social media handles, drivingengagement and growing brand presence across platforms and analysing theperformance (LinkedIn, Twitter, YouTube, facebook, etc.)- Account-Based Marketing (ABM): Implement ABM strategies to target high-valueaccounts, collaborating with sales for personalised outreach- Events & Sponsorships: Plan and manage global events and sponsorships,generating MQLs through activations and networking (e.g, Eli Lilly & PfizerWebinar)- Thought Leadership: Publish articles, blogs, and whitepapers to establish brandauthority and seek speaking opportunities- Cross-Functional Collaboration: Work with sales and product teams to ensurealigned messaging, and create sales enablement materials (decks, factsheet, RFPdecks, analytics reports, brochure, demo video’s, marketing videos, testimonials)- Awards & Recognition: Coordinate participation in global industry awards andrecognition programs to build brand credibility and source marketing-qualifiedleads (MQLs)- Analytics & Reporting: Use Adobe Analytics to track campaign performance,generate reports, and optimize digital strategies.
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