Saakshi Rastogi

About Saakshi Rastogi

You know that one message from a brand that made you pause, click, and act almost instantly?I have spent the last 12 years building systems that create exactly that moment, at scale.My work sits at the intersection of growth, data, and behavioural science. Across telecom and digital banking, I have focused on one core problem: why do customers act on some messages and ignore most others. The answer is rarely the product. It is timing, context, and how well you understand what matters to the customer in that moment.At IDFC FIRST Bank, I lead growth for liabilities, where the focus has been to move from campaigns to always-on, personalized journeys. Every interaction is designed to be relevant, contextual, and actionable. This has led to step changes in digital contribution, activation, and cross-sell, without relying on higher spends.What differentiates me is the ability to operate across layers. I can define growth strategy, build the experimentation and personalization engine behind it, and craft the communication that actually drives action.I am increasingly interested in environments where customer relationships are faster, more direct, and less forgiving. Consumer tech, D2C, and fintech are spaces where relevance is everything and where this approach compounds the most.If you are building for scale and want growth that is both measurable and meaningful, I would be keen to connect.

Experience

1. Principal Growth (VP)

   IDFC FIRST Bank

   Sep 2024 — Present · Mumbai, IN

   Heading Liabilities BU

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Bachelor of Technology - BTech, Telecommunications Engineering

  2008 — 2011

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Marketing

  2011 — 2013

• Bhavans College

  HSC, Science

  2006 — 2008

Skills

• Customer Experience
• Business Development
• Digital Marketing
• Team Management
• Html
• Vendor Management
• Creative Pitching
• Photoshop
• Sales Presentations
• Social Media Marketing
• Technology Change Management
• Technology Management
• Microsoft Office
• Sales
• Marketing
• Requirements Analysis
• Project Management
• Microsoft Excel
• Marketing Strategy
• Market Research
• Telecommunications
• Customer Satisfaction