Saakshi Malhotra

About Saakshi Malhotra

Hi, I’m Saakshi — an actor and cricket enthusiast turned digital marketer for companies that are leveraging AI.In my previous role, I delivered 8x ROI and reduced CPL by 63%, and achieved 16-19x growth and over 1 million conversions through user lifecycle management and creative retention strategies.I help businesses grow efficiently by lowering customer acquisition costs and maximizing ROI. Beyond acquisition, I solve retention challenges by designing personalized lifecycle journeys that boost engagement, reduce churn, and increase user lifetime value.In short, I enable businesses to acquire users more cost-effectively, keep them engaged longer, and drive sustainable revenue growth.Why did I choose digital marketing? 🤔I’m into digital marketing because it’s the best mix of creative ideas and geeky numbers. I love dreaming up cool campaigns and then digging into the data to see what clicks. It’s fast-paced, full of new challenges, and I enjoy helping brands grow and connect with people in smarter ways.What can I do? Manage the user lifecycle to drive sustainable revenue growth. Plan and run digital ad campaigns across Google, Meta, and LinkedIn to drive leads and sales.Lower costs and boost ROI by testing creative angles, targeting, and bidding strategies. I can design personalized CRM journeys, strategies, and execute different digital channels strategies. I can analyze data, track funnels, and spot what’s working (and what’s not).If you are also interested in driving 19X growth & 8X ROI, you can reach out to me!Let\'s Talk!

Experience

1. Digital Marketing Specialist

   Eggoz Nutrition

   Jul 2025 — Present

Education

• Maharaja Agrasen Institute Of Technology, Delhi

  Bachelor's degree, BBA

  2015 — 2018

• Bhagwan Parshuram Institute Of Technology

  Master of Business Administration - MBA, Finance, General

  2018 — 2020