Saahiil Seth
CSM EX-@Meta | Branding Specialist | Agency Expert | Driving Growth & Strategic Impact for Brands & Businesses
- Role
- Paid Social-manager Msft at Dentsu India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Saahiil Seth
I have developed a strong foundation in managing and optimizing digital marketing…
Experience
Paid Social-manager Msft
Feb 2025 — Present · Mumbai, IN
Strategic Media Planning & ExecutionDevelop full-funnel paid social strategies across platforms (Meta, LinkedIn, X, etc.) aligned with business goals and KPIs.Translating business objectives into actionable, high-performing paid social campaigns.2. Campaign Setup & OptimizationOwn end-to-end campaign setup: targeting, ad formats, creative testing, budgets, and pacing.Continuously optimize for efficiency (CPL, CPM, CTR, ROAS, etc.) using real-time data and A/B testing.3. Platform Expertise & InnovationStaying ahead of social platform updates, betas, and trends to implement best practices and first-mover strategies.Test new ad formats and targeting methods to drive innovation.4. Performance Reporting & InsightsBuild and deliver weekly/monthly performance reports and dashboards.Provide insights and recommendations to the client on optimizations and strategic pivots.5. Stakeholder CollaborationAct as the bridge between internal marketing teams and platform reps.Collaborate with creative, analytics, and media teams to deliver integrated campaigns.6. Budget & Forecast ManagementManage large-scale budgets with daily, weekly, and monthly tracking.Ensuring proper pacing and delivery in line with clients fiscal planning.7. Compliance & Brand SafetyEnsure all ads meet business guidelines and global compliance standards.Coordinate with legal and policy teams for campaign approvals when needed.8. Team Training & UpskillingMentoring junior team members, share platform knowledge, and lead internal knowledge sessions.9. Data Integration & TrackingEnsure Meta Pixel, CAPI, and platform tracking are correctly implemented for full-funnel measurement. Having hands on knowledge and work on additional tools- Sprinklr & Power BI for better data tracking.Work closely with tech/analytics teams on UTM strategy and attribution accuracy.
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